Unlearning the hustle. Learning to lead SoftHer.™
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For most of my life, I was defined by my capacity to do. I was a speaker, a brand coach and digital marketing agency owner, and the expert you called to make things happen for over 100 organizations. My days were a blur of brand strategies and campaign analytics. I had built a life that was a testament to what a woman could achieve, and one day, I had a single, crushing thought: "This is too much."
I was an expert in helping others build their dream but was living in a nightmare of my own making—a cycle of burnout that no amount of success could justify. I was the leader who needed rest, the speaker who had lost her own voice.
So I did the hardest and best thing I've ever done. I stopped. I walked away from the life I had so carefully constructed, left the country to heal, and in that quiet space, I had to unlearn everything. I didn't just need a new strategy; I needed a new identity. I had to become The Softher CEO™—a leader who builds her success on a foundation of peace and purpose. The P.T.O. Method™ is the framework that emerged from that silence, and now, my mission is to guide other women on the same journey.
Leading SoftHer is a philosophy built on a simple, powerful truth: to Lead Softher is to Lead with Purpose.
It means rejecting the hustle culture that measures your worth by your productivity, and instead, building your success on a foundation of peace and alignment. It's a new paradigm of leadership where...
The P.T.O. Method™ is the framework that will teach you how to do it.
The P.T.O. Method™ is the foundational process for subtracting what drains you and focusing on what matters. It is the practical, step-by-step framework I created to learn how to lead SoftHer™, built on three core principles:
The most important work you'll ever do is on yourself, and that requires taking intentional time away from the noise. To help you do just that, I've created several ways for you to take your own "P.T.O."—Purposeful Time Off—to reset, reconnect, and lead a softer life.
Book a complimentary discovery call today and let's explore how I can help you reset and lead with purpose.
Think of this as a "soft reset" for your soul. When you're overwhelmed and just need to quiet the noise, this is your first step. It’s not about erasing everything; it’s about intentionally powering down for a moment to clear the mental clutter and create the space for a calmer, more purposeful thought.
When a simple pause isn't enough, it's time for a "hard reset." Together we go beyond just powering down; we "unplug" from the mindsets and systems that are causing the burnout. Over 12 weeks, we will intentionally rebuild your life and leadership with a more peaceful and softher approach.
This is your monthly appointment to truly reset. Step away from your daily demands and join our intimate, in-person gatherings in Bangkok. Each event is a beautifully crafted experience designed for you to unplug, replenish your spirit, and build authentic friendships in a space where you can finally breathe.
A reset isn't a one-time event; it's a daily practice. The SofHer Lounge is your private digital sanctuary where you can find the ongoing support and encouragement you need to maintain your peace. It's your space for daily connection with women who are on the same journey of leading with purpose.
Your journey starts not with a leap, but with a single, soft step. Join our community and receive The Weekly Reset Note—a brief, soulful email to help you start your week with peace and purpose.
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